Studio sample

Rob/Survivor

Custom 3D-printed Human D&D figurine

As part of a company-wide brand positioning initiative, employees were reimagined as guides inspired by iconic characters from stories, films, and fantasy. Each character represented the unique qualities that employees bring to guiding customers toward success. Rob was transformed into Haymitch Abernathy from The Hunger Games, a seasoned survivor known for his resourcefulness, strategic thinking, and ability to guide others through high-stakes challenges. Having navigated the dangers of the arena himself, Haymitch understands that success takes more than strength alone—it requires experience, adaptability, and knowing how to make the right move at the right time. This custom 3D figurine brought the brand concept to life, turning an abstract positioning strategy into a tangible, personalized representation of Rob as a trusted guide who draws on experience and practical insight to help customers navigate challenges, make smarter decisions, and find their way to success.